Lucas V.
Lucas Vaquer
Senior Storytelling Strategist - Brand Platform Builder
10+ Years in Marketing - Expert in Brand Content
Currently at L'Occitane en Provence, NYC
BRAND CONTENT
& STORYTELLING PROJECTS
CAREER JOURNEY
With over a decade of experience in the Marketing industry, I’ve honed my skills as a Creative Storyteller, crafting impactful, engaging campaigns that drive results. My journey began in 2012 at Publicis Red, a Parisian agency where I worked with PlayStation, immersing myself in the bold, innovative culture of video games. This foundation taught me the power of storytelling and gamification to captivate audiences—a philosophy I’ve carried throughout my career.
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In 2014, I transitioned to L’Oréal, where I brought a fresh perspective to the beauty industry. One standout achievement was the creation of a CRM-driven app for Vichy’s Dercos Neogenic users, designed to encourage adherence to a three-month treatment. By leveraging gamification and impactful storytelling, I transformed a challenging routine into an engaging experience, ensuring consistent product use and customer satisfaction.
The next nine years saw me navigating diverse roles and markets across Paris, London, Geneva, and New York at L’Occitane en Provence. From Marketing to Communications, Creative Development, and Wholesale, I drove 360° activations that seamlessly integrated the brand's DNA. Highlights include spearheading the global sustainability campaign “It’s Good to Fill Right” in 2019 and contributing to innovative Events like the Dessert Cart experience at the Amazon Content Creator Summit in 2024.
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Throughout my career, I’ve developed expertise in Brand Content, PR, Digital Marketing, Creative Strategy, and Event Execution, while building strong partnerships with retail giants like Sephora, Nordstrom, Amazon, ULTA, and QVC. At the core of my work is a commitment to blending creativity and strategy, delivering inspiring campaigns that resonate with audiences and elevate brand identity.
WORDS I LIVE BY
(Yes, I’m French, and so are most of my favorite quotes—merci for understanding.)
“
Quand je danse, je danse; quand je dors, je dors; voire, et quand je me promène solitairement (...), si mes pensées se sont entretenues des occurrences étrangères (…), je les ramène à la promenade,à la douceur de cette solitude, et à moi.
MONTAIGNE,
LES ESSAIS,
De l'Expérience (1595)
“
Notre grand et glorieux chef d’œuvre c’est vivre à propos. Toutes autres choses, régner, thésauriser, bâtir, n’en sont qu’appendicules et adminicules pour le plus.
MONTAIGNE,
LES ESSAIS,
De l'Expérience (1595)
“
Vous-même l'avez dit, vous l'avez affirmé : sans les mots, il n'y a rien. Les mots, c'est la sensation même qui surgit, qui se met en mouvement.
NATHALIE SARRAUTE,
LES FRUITS D'OR (1963)
CONTACT
For any inquiries, don’t hesitate to reach out!
Cell: +(1) 929 405 8814 | lucas.vaquer@hotmail.com
Follow me:
THIS WEBSITE
The "My Articles" section is home to thought-provoking articles in both French and English. From exploring global mobility’s enriching effects to how New York sparks daily creativity, it’s a space where I share perspectives on the world, blending cultural, professional, and personal reflections into engaging, meaningful narratives.
This website highlights some of my favorite storytelling projects—a creative portfolio reflecting my strategic marketing expertise. In the "Storytelling & Brand Content Projects" section, you’ll find campaigns and initiatives I’ve crafted to bring brands to life, blending creativity and impactful messaging to inspire and engage audiences.
Whether you’re a recruiter exploring my experience or a reader curious about insights into the beauty industry, this site invites you to connect. It’s a hub for storytelling, strategy, and creativity, designed to spark meaningful connections and showcase impactful, authentic brand-building initiatives.
One day, this might host my first novel—written in 2024 and awaiting a publisher!