From April 11 to April 14, 2023, I ensured L'Occitane made a significant impact at Ulta’s Field Leadership Conference (FLC) in Las Vegas, an exclusive event for Ulta’s senior leadership and top beauty brands. Key Contributions

• Immersive Booth Design: Curated a nature-inspired booth featuring dry lavender flowers, a beautifully displayed printed lavender field, and a wood merchandising table to elegantly showcase key products, emphasizing L'Occitane’s heritage of sustainable beauty.

• Product Expertise Highlight: Featured product expertise through visual claims for products like Immortelle Youth Hand Cream ("87% found the appearance of wrinkles visibly reduced"), Shea Butter Hand Cream ("97% found skin immediately soothed after application"), and Almond Supple Skin Oil ("100% found the skin instantly more supple"), reinforcing the brand’s efficacy.

• Engaging Product Demonstrations: Delivered hands-on experiences with Almond Shower Oil, Almond Milk Concentrate, and Almond Supple Skin Oil, inviting guests for personalized massages to immerse in the brand’s sensorial offerings.

• Seamless Gratis Management: Ensured smooth storage and distribution of 2,500 full-size product giveaways (Almond Supple Skin Oil & Shea Butter Hand Cream) while maintaining the booth’s clean, luxurious aesthetic.

• Brand Video Integration: Featured a continuous digital brand video that highlighted the brand’s lavender fields and ingredient story, reinforcing L'Occitane’s sustainable luxury positioning.

  

  
  

Event Highlights

• 2,500 full-size products distributed

• Exclusive exposure to Ulta’s senior leadership, including GMs

• Luxury booth design in a competitive beauty brand environment

• Hands-on product demonstrations creating meaningful, personalized connections

• Brand video running continuously, reinforcing L'Occitane’s heritage and sustainability
  

Fun Fact During the event, Rihanna made a surprise appearance at the Fenty Beauty booth, delighting attendees with a rare in-person visit to her brand’s space.

By merging elegant design, effective product engagement, and logistical excellence, I ensured L'Occitane’s booth stood out, reinforcing the brand’s commitment to luxury, sustainability, and sensory beauty.