The L'Occitane CXC Conference is an internal event that gathers all the Beauty Advisors across the USA and Canada, along with key team members from the New York City headquarters. It’s a time for the company to share new initiatives, inspire the teams, and unveil exciting Holiday plans. As the lead producer and videos creative director, I played a pivotal role in producing the Marketing Reveal Short Films shown at these conferences. Each year, I partnered with videographers and internal teams to craft engaging videos that highlighted the Holiday season’s newness, behind-the-scenes work, and product storytelling. 2020: "Harvesting in Provence is a Story of Time"
Length: 5:12 The 2020 video invited viewers to slow down and reflect, taking them through the journey of L'Occitane’s Holiday ingredients. Starting with our Holiday ad, we followed Marie-Jo, our Office Manager, as she discovered the product secrets, guided by internal team members. The video was calming and intimate, with a yellow ribbon symbolizing the path to holiday magic. Fun fact: we filmed it while still wearing masks due to the pandemic!
2021: "#LevelUp"
Length: 7:30 For #LevelUp, we highlighted the "Little-Known Crafters" behind L'Occitane’s Holiday magic. The video traveled from Manosque (France) to our US warehouse and NYC office, showing how products are made, stored, and sent to stores. We added humor by having everyone dress up as crafters, making it a fun and relatable tribute to teamwork across the globe.
2022: "#LeadTheChange"
Length: Interactive 2022 brought interactivity to the forefront. Our VP Marketing drove the Holiday truck, unveiling the theme "WONDER INSIDE". Viewers clicked through different scenarios, each revealing a different role in creating the Holiday magic. It was a roller-coaster of creativity, featuring everything from window animations to product reveals.
2023: "#GoForGold"
Length: 6:51 In 2023, we embraced a 70s vibe, using green screen effects and playful references to shows like “The Price is Right”. The game show format, renamed "The Scent is Right," had team members as contestants, revealing the secrets behind L'Occitane’s new Holiday products. It was energetic, fun, and visually dynamic, mixing nostalgia with creativity.
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